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To make marketing profitable, you have to manage advertising with a clear understanding of the economics of the business. Reaching millions in annual revenue on an ecommerce site takes a holistic grasp of this world: from the creative, through promotions and campaigns, to newsletters and SMS. We combine data, creative and strategy, and build a system aimed at the right products, the relevant audiences and the goals that generate real profit.
In ecommerce, not every sale is worth the same. Different products carry different margins, audiences respond differently, and the advertising platforms’ algorithm works on the data it receives, not necessarily on actual profit. So it’s entirely possible to reach very high sales volumes while losing control of profitability along the way.
To generate profit from leads, you have to understand what happens after they come in. We combine data, management systems and strategy to build a process aimed at the right leads, the right audiences and the goals that generate real customers and profit. We measure the return on investment across every lead activity we manage for our clients.
Not all leads are created equal. Different traffic sources produce leads of different quality, sales processes play out over time, and marketing systems mainly measure quantity rather than quality. That means you can reach very large lead volumes that look good in the data, but don’t always reflect their real value.