Lead Generation
Lead-based businesses
To generate profit from leads, you have to understand what happens after they come in. We combine data, management systems and strategy to build a process aimed at the right leads, the right audiences and the goals that generate real customers and profit. We measure the return on investment across every lead activity we manage for our clients.
SOME NUMBERS
Not all leads are created equal. Different traffic sources produce leads of different quality, sales processes play out over time, and marketing systems mainly measure quantity rather than quality. That means you can reach very large lead volumes that look good in the data, but don’t always reflect their real value.
At Teddy Marketing, we care more about lead quality. To get there, we connect the advertising platforms to the CRM, define performance metrics based on real sales data and the value of each lead over time, and run constant optimization of the campaigns. That’s how we can tell which leads are actually worth money, where to invest budget, and how to improve the quality of inquiries over time.
Beyond increasing the number of leads, our goal is to build a system that can tell the difference between activity that generates volume and activity that generates revenue.
WHY OUR APPROACH WORKS
Control over lead quality
Connecting traffic sources to actual sales data, while producing data-driven creative from the campaigns, to see which leads generate value and which just put extra load on the system.
Connecting systems to data
Implementing measurement that continues beyond the lead form, so decisions are based on broad, authentic data.
Continuous process improvement
Ongoing analysis of performance across every stage of the funnel, to improve lead quality and increase close rates over time.
OUR WORK METHOD
READY FOR RESULTS