Our work includes implementing smart tracking systems, defining events and conversions, while connecting the marketing platforms to the business data. The result is a full, up-to-date and well-grounded picture that makes it possible to make precise decisions and run the advertising systems more intelligently.
Analytics
An accurate measurement system is the foundation of any marketing that generates results. Without reference to measurable data, every marketing decision rests on gut feeling alone. As part of the service, we improve measurement and conversion-tracking setups for websites and online marketing activity, and build a data infrastructure that connects traffic sources, user behavior and actual business results, so you can understand what really works, where to invest and how to improve performance over time.
קידום אורגני
אנחנו בונים אסטרטגיית SEO שמבוססת על הבנה של כוונת המשתמש, התנהגות חיפוש, תחרות בשוק והזדמנויות צמיחה, ומתרגמים את כל זה למבנה אתר ותוכן שמדברים נכון גם למנועי חיפוש וגם לאנשים. המיקוד שלנו הוא בתנועה שמגדילה הכנסות ורווח, עם כיוון מדויק של מנועי החיפוש לדפים הכי חשובים באתר: דפי הכסף.
העבודה שלנו כוללת חיבור בין היררכיית האתר, דפי הנחיתה, התכנים והסמכות הדיגיטלית של העסק, כך שנוצרת נוכחות יציבה ורלוונטית לאורך זמן. במקביל, אנחנו מתאימים את הפעילות גם לאופן שבו מנועי חיפוש ומנועי AI מאתרים וממליצים על תכנים (GEO), כדי להגדיל תנועה שמייצרת לידים איכותיים ומכירות ממקורות חיפוש מתקדמים.
WHY OUR APPROACH WORKS
Measurement that's connected to the business
Defining metrics based on relevant leads and closed deals, not on partial data from the advertising platforms.
A full data infrastructure
Implementing tracking systems that cover every stage of the funnel, from the click to the business result.
Transparency and decision-making
Building reports and dashboards that present a clear picture of performance and make it possible to understand what’s working and what needs to change.
Continuous performance improvement
Analyzing data on an ongoing basis, identifying gaps and recommending actions that lead to constant improvement in results.
HOW WE WORK
01
Discovery
Identifying measurement problems, gaps in the data and understanding the needs of the business.
02
Planning
Building a measurement plan based on the business goals.
03
Implementation
Setting up conversion tracking, connecting systems and creating a full data infrastructure.
04
Monitoring
Sanity checks, cross-referencing data and ongoing support to keep the measurement accurate.
READY FOR RESULTS
LET’S TALK
FAQ
What's different about your measurement method?
Instead of just implementing pixels, we manage a measurement strategy. Among other things, we know how to define non-standard events such as special conversions or deep-funnel conversions (for example new-customer purchases or lead-quality predictions), and we apply advanced technological measurement solutions.
How long does it take to implement a measurement system?
It depends on the complexity of the projects. In most cases it’s a process of several days to a few weeks.
How do you know the data is correct?
Through cross-checks between different systems and ongoing monitoring of measurement integrity.
Does it affect campaign performance?
Yes. Accurate measurement lets the algorithms work better and improve results over time. It also makes it possible to point the campaigns at more meaningful events and reach more precise audiences. We optimize toward business goals like growth and quality leads, not just basic conversion events.
Do you produce reports and dashboards?
Yes. As part of the service, we can produce data reports and a personal dashboard.
How does the connection with other systems like CRM, ERP and so on work?
We know how to provide a holistic solution that includes connecting to automations, CRM systems and building a data hierarchy, and to advise on the process end to end.