eCommerce
To make marketing profitable, you have to manage advertising with a clear understanding of the economics of the business. Reaching millions in annual revenue on an ecommerce site takes a holistic grasp of this world: from the creative, through promotions and campaigns, to newsletters and SMS. We combine data, creative and strategy, and build a system aimed at the right products, the relevant audiences and the goals that generate real profit.
SOME NUMBERS
In ecommerce, not every sale is worth the same. Different products carry different margins, audiences respond differently, and the advertising platforms’ algorithm works on the data it receives, not necessarily on actual profit. So it’s entirely possible to reach very high sales volumes while losing control of profitability along the way.
At Teddy Marketing we look at the activity from a full business perspective. We start by analyzing products by profitability, move on to defining performance and tracking metrics tied to real revenue, and dig into the campaigns, the creative and the funnel. That’s how you learn which products are worth promoting, where to invest budget, and how to grow without hurting profit.
Beyond generating traffic and sales, the goal is to build a system that can tell the difference between activity that looks good in reports and activity that actually brings in money.
WHY OUR APPROACH WORKS
Profitability control by product
Connecting data to advertising
Stability-based scale
360 ecommerce marketing management
OUR WORK METHOD
Activity analysis and definition of business metrics
Building media and creative strategy
Setting up and managing campaigns
Testing, measurement and performance improvement
Significant scale and expansion
READY FOR RESULTS